Driza Bone

The original Austrailian stockman’s coat needed something rather special to differentiate it from our home grown product - so we used stories from its illustrious past (slightly enhanced of course) - and to complete the retro look we distressed the type and persuaded the art director to model with a tin bucket on his head for 3 hours on a hot summers day. That went down ‘Like a rattlesnake in a lucky dip’. But we did win an award for copywriting which helped...